I think the bids should be shown. By not showing them are we telling those looking at the site for the first time actually have no people bidding on stuff. If items do receive bids then they are also shown this also tells those looking in for the first time that this site has got buyers.
By going down the route of just showing BIN ( Buy It Now ) does that not make the site look more like a shopping mall rather than an auction site.?
Now I do not want anyone to take this the wrong way, I like to play devils advocate so here goes.
We keep reading that E-Bid is growing fast, sales are going up, if that really is the case then why remove the bidding coloum unless those statements are incorrect. If I was looking at the site for the first time and read everything that is being said then I would expect to see a bidding coloum wether there are bids in them or not. Almost every " Auction " site would have something along those lines.
To put it a better way would be to say " I have a pool full of fish so I keep telling people, I charge each person to fish in that pool for a period of time. At the end of the day no one catches anything are they right in assuming there really are no fish in there.
But let's say one person catches something at least this puts the minds of everyone else at ease, at least they now know there are fish in the pool.
I know it's a bad example but even so you should get my drift.
So show the bidding coloum, it is far better for those looking from the outside in and it's help them make up there mind.
This devil is going to stock up the fire.
Be lucky