Google's index depends on title and content. The description of your site is spidered by Google and added to its index for searches.
You can easily add your eBid store to the following page, add a description for the Google index.
Free and easy advertising for your store.
http://www.sciworks.co.uk/shop/index...=&task=addlink
Instruction Video: http://www.youtube.com/watch?v=bdpNT2U3p2Y