An interesting point has been raised. I've started a couple of items at more than 99p, because I'd like to see people pay a reasonable amount to H4H to represent the item *and* postage. I pay the postage myself, so the items are all listed with postage "included" worldwide... but that does make a bit of a nonsense of the 99p start. You can't post much for that!
Should the rules say 99p or £X.XX if postage is included?